As part of my internship with Live Healthy America, I got to work on the branding and marketing materials of Festival Foods' new employee wellness challenge, Festival GO. Since Pokemon GO was a huge summer hit, the branding of the challenge was largely influenced by the game. Unfortunately, we ended up pushing the challenge back into the fall, therefore which we decided to put the challenge on hold and search for a new direction that correlated better with fall instead of summer, which led to Train For The Trot. I was assigned with creating all the marketing materials for Festival GO, but only got as far as the logo and newsletter. The Festival GO logo is, by far, my favorite branding piece I've ever made, using Gotham for GO and making a custom-type for Festival. I went through a lot of different ideas and came up with three I really liked, which I ended up combining. The newsletter was for weekly updates for employees giving them challenge information, workout routines, meditation advice, and healthy recipes.
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