Dustin Higginbotham Dustin Higginbotham

Outreach Records

Outreach Records - Branding and Marketing Materials

As part of a design class, I created, branded, and merchandised a record label starting with a marketing plan down to album releases. I started with a marketing plan and laid out everything I planned to do. After that, I focused on the branding coming up with the current logo: an abstract skeleton hand reaching out into the night. I went forward creating business cards, stickers, billboard and magazine advertisements, merchandise, posters and banners, a website, a subscriber/volunteer gift packaging, band gear, and much more. My favorite part of the project was creating and mocking vinyl mock which I templated and put together myself. At the display event, I received People's Choice: Most Professional Display Award.