Prairie Counseling Center - Branding and Marketing Materials
The Prairie Counseling Center was a new division of the Bond County Health Department in Greenville, IL, and they came to students of Greenville College in form of a project to create a new branding. Kelsey Neire, the Greenville College Papyrus Editor, and I were paired to work on this project together. We started working on the logo individually, then came together choose a direction. After multiple ideas, we landed on a tagline that directly related to the center's goals, which influenced the look and feel of the branding: "Prairie Counseling Center, a safe place to move forward." "A safe place..." represented the center being a place that is judgment-free and 100% confidential and "...to move forward." represented their goal to help people take the next step. The logo correlated directly; the outline circle for confidentiality and the home being a safe place with the arrow represented as moving forward. With the branding direction established, we moved forward with business cards, formal letters, multiple brochures, and a social media campaign on teen sexting.
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