Dustin Higginbotham Dustin Higginbotham

Train For The Trot

Train For The Trot - Marketing Materials

I worked on Festival Foods' Train For The Trot, an employee wellness challenge/program, branding and marketing materials as part of my internship with Live Healthy America (LHA). Since we put Festival GO on hold because we delayed the wellness challenge until fall, we went a new direction and incorporated their challenge with Festival Food's Turkey Trot, which is a 5-mile race benefit raising money for the Boys & Girls Club and YMCA. We decided to base the challenge for company employees to "Train For The Trot" in an 8-week health program taking them to various Festival Food cities with exercises, meditation, and foods. The logo is a collaboration with my advisor, Lindsay DeMouth. I created the typography direction, color, and layout, and she provided the turkey. I also created the map, map markers, and weekly newsletter for employees. The interactive map and map markers were used on LHA's platform Ignite and the newsletter was sent out weekly to employees keeping them up-to-date on their challenge with information, new workout guides, meditation advice, and healthy recipes.

  • Client:Festival Foods
  • Categories:
  • Skills:
    • Illustrator
    • InDesign
    • Photoshop
    • Sketching
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